Privacy Policy
Introduction
Bridge Loan Direct is a trading style of Lending Choice Limited (“we”, “our”, “us”). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and share your personal data when you visit our website (
bridgeloandirect.co.uk) or use our brokerage services. It also informs you about your privacy rights and how the UK Data Protection Act and UK GDPR protect you.Lending Choice Limited is the designated Data Controller responsible for this website and your personal data under Information Commissioner’s Office registration.
Data We Collect About You
We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:
- Identity Data: Includes first name, last name, title, date of birth, property ownership status, and employment background.
- Contact Data: Includes billing address, residential history, email address, and telephone numbers.
- Financial Data: Includes mortgage outstanding details, current property equity values, income verification figures, and bank details required for loan placement.
- Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting, operating system, and platform used to access this site.
- Usage Data: Includes information about how you interact with our website tools, calculations, and mobile enquiry forms.
- Marketing and Communications Data: Includes your preferences in receiving financial product updates from us.
How We Collect Your Personal Data
We use different methods to collect data from and about you including through:
- Direct Interactions: You explicitly give us your Identity, Contact, and Financial Data by completing our 4-field mobile forms, using our on-page calculator tools, or corresponding with our brokers by phone, email, or live chat.
- Automated Technologies: As you interact with our website, we automatically collect Technical Data about your equipment and browsing patterns via cookies and server logs.
- Third Parties: We may receive corporate credit data from credit reference agencies or public registers like Companies House.
How We Use Your Personal Data
We only process your data under clear legal processing bases. Most commonly, we use your data:
- To assess your bridging finance application and match your criteria with our panel of over 300 specialist lenders.
- To manage our corporate relationship with you, including auditing calculated interest rates and managing pipeline applications.
- To satisfy strict Financial Conduct Authority (FCA) compliance frameworks, Anti-Money Laundering (AML) checks, and Know Your Customer (KYC) regulations.
- To optimize our Google Ads and Bing Ads channels via integrated conversion tracking scripts to measure auction performance.
How We Share Your Personal Data
To secure your short-term funding facilities, we may share your personal data with:
- Specialist Lenders: Institutional banks and niche bridging providers on our advisory panel to generate active indicators, terms sheets, and borrowing quotes.
- Professional Advisers: Lawyers, professional property surveyors, auditors, and insurers acting as joint data processors.
- Regulators: The Financial Conduct Authority (FCA), HM Revenue & Customs, and other UK statutory bodies where legal reporting is required.
International Transfers
We process all primary customer data on secure servers within the UK and the European Economic Area (EEA). We do not transfer your personal property loan data outside the UK/EEA framework.
Data Security
We have put in place robust security measures to prevent your financial details from being accidentally lost, compromised, or accessed in an unauthorized way. Access to your personal data is restricted strictly to employees and approved brokers (including Raja Raval, Ash, Jamie, and Sam) who have a verified business need to know.
Data Retention
We will retain your personal transactional history for as long as necessary to fulfill the lending placement purposes, including satisfying our 6-year statutory legal, accounting, and FCA compliance recording requirements.
Your Legal Rights
Under the UK GDPR, you maintain explicit legal rights in relation to your personal records, including the right to:
- Request access to your personal financial profile.
- Request immediate correction of incorrect property or contact files.
- Request erasure of your data (subject to statutory financial retention limits).
- Object to or restrict specific processing paths.
- Request a portable transfer of your records.
Contact Details
If you have any questions about this privacy policy or wish to exercise your legal rights, please contact our Data Compliance Lead:
- Full Name of Legal Entity: Lending Choice Limited (t/a Bridge Loan Direct)
- Email Address: privacy@bridgeloandirect.co.uk
- Postal Address: 111A Links House, Main Road, Romford, RM2 5EL
- FCA Firm Reference Number: 1010891
Changes to This Privacy Policy
We keep our compliance document under regular review to align with evolving UK property regulation. This version was last updated on 3 August 2026.